• Eco-conscious Brits find it twice as easy to get a date as non-eco-conscious Brits
  • Two-thirds of Brits would prefer to pick up their date in an electric car than a sports car
  • Littering is revealed to be the biggest dealbreaker for a potential partner

New research by electric  car  subscription  service Onto reveals  the  eco-friendly  are  luckiest  in  love, with 61% eco-conscious Brits finding it easy to get a date, compared to just 33% of people who say they are not environmentally minded. In fact, over a third (35%) of Brits would not go on a date with someone if they knew they didn’t care about the environment, with women and baby boomers particularly put off by this.


The research of 2,000 people shows that it’s goodbye to gas-guzzling sports cars and hello to environmentally friendly electric vehicles with two-thirds (65%) of Brits saying they’d prefer to pick up their date in an EV than a sports car. A third (35%) say they find it attractive if their date owns an electric car, and people are more likely to swipe right if a person includes an electric car, rather than a petrol or diesel car, in their dating profile picture. Indeed, over half (56%) of very eco-conscious people would swipe right if an EV was pictured. 

Littering is seen as the biggest dealbreaker in a potential partner by almost half (48%) of participants. Again, there is a gender divide with 54% women saying it’s a dealbreaker versus 41% men. Consuming excessive energy through leaving the lights on comes in second, having been found to be a dealbreaker by a quarter (24%) of people. And, for 11% of gen. Z driving a petrol or diesel car is a dealbreaker. Over 80% of Brits want their date to make at least one commitment to being eco-conscious with setting up a recycling system coming out on top.  

There are, however, generational differences in the eco-commitments people look for. Baby boomers are more likely to want their date to set-up a recycling system (45%) or reduce their energy consumption (44%), whereas gen. Z are more likely to want them to switch to an electric car (20%) or only buy sustainable brands or second-hand clothing (16%).

Dating expert Hayley Quinn shares her top tips on how people can show off their eco-credentials and help bag themselves a date

Hayley says: “Whilst maybe it was cool in the 1980s to pull up on your date in a gas guzzling sports car, times have changed, and so it’s no surprise that being eco-conscious is a desirable characteristic in a date. This new research from electric car subscription service Onto suggests that eco conscious daters find it easier to get a date and so the good news is, if you’re militant about sorting out your recycling, or proudly drive an electric car, you could find yourself with more matches, who you’re more compatible with. Successful dating really is one big communication skills exercise, so if sustainability is important to you, it’s time to flag that to potential dates.” 

  • Choose illustrative photos for your dating app profile

Apart from being your chance to look good, a well thought out photo also tells a thousand words. Don’t write anything into your profile that could be better communicated by a photo instead. If sustainability is your thing, a well-placed photo of you at a food market, with unpackaged veggies could work well. Equally, you could be photographed with your electric car, or your best pre-loved wardrobe. 

  • Cut your dating profile down to what’s really important

Look, everyone loves travel, good food and laughs with friends, so don’t make this the centerpiece of your dating app profile. Avoid tedious sentences that list your hobbies, “I like tennis, rowing and running club,” this will accidentally make you sound just like everyone else! Instead, if you’re “An emphatic recycling sorter,” “Potential winner of MasterChef Vegan Edition,” or simply, “Likes mending things and looks pretty at home in a tool belt”? Think about that witty one liner, that’s crammed full of personality, to use on your profile instead. 

  • Ask people on dates you’d like to go to anyway

To keep your dating motivation levels high it’s imperative that you go on dates that you’d enjoy even if the date is a bust. If your normal Saturday plans involve a farmer’s market, working on your allotment, or rustling up some yummy veggie food invite your potential date along. Yes, it’s a little riskier than simply saying, “how about drinks this Friday?” but ultimately you want to attract the people who are most compatible with you, so don’t be afraid to become a little more marmite in stating your dating preferences. 

  • Get creative

If your first few dates have gone well, think outside the box with your date planning. Show your green credentials by getting bikes, walking, or using an electric car for your dates. In Onto’s research people took a real shine to stargazing and road trips. So, why not grab a rug, reusable flask and picnic essentials and set up camp beneath the night’s sky or, hop in your EV and head out on a romantic day trip to the coast. #swoon. 

“Successful dating really is about becoming more you, rather than less you, than ever before: so, if you’re an eco-conscious dater, show those credentials with pride, to find your perfect match,” says Hayley. 


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